diff --git a/config.py b/config.py
index fbd0e1d..5c16ca4 100644
--- a/config.py
+++ b/config.py
@@ -244,10 +244,6 @@ CACHES = {
     },
 }
 
-# This is 5 minutes caching for generated/resized images,
-# so the sites don't hit ivatar so much - it's what's set in the HTTP header
-CACHE_IMAGES_MAX_AGE = 5 * 60
-
 CACHE_RESPONSE = True
 
 # Trusted URLs for default redirection
diff --git a/ivatar/views.py b/ivatar/views.py
index fcd115a..c8f0793 100644
--- a/ivatar/views.py
+++ b/ivatar/views.py
@@ -31,7 +31,6 @@ from .pagan_optimized import create_optimized_pagan
 
 from ivatar.settings import AVATAR_MAX_SIZE, JPEG_QUALITY, DEFAULT_AVATAR_SIZE
 from ivatar.settings import CACHE_RESPONSE
-from ivatar.settings import CACHE_IMAGES_MAX_AGE
 from ivatar.settings import TRUSTED_DEFAULT_URLS
 from ivatar.settings import (
     DEFAULT_GRAVATARPROXY,
@@ -335,7 +334,6 @@ class AvatarImageView(TemplateView):
         )
 
         response = CachingHttpResponse(uri, data, content_type=f"image/{imgformat}")
-        response["Cache-Control"] = "max-age=%i" % CACHE_IMAGES_MAX_AGE
         # Remove Vary header for images since language doesn't matter
         response["Vary"] = ""
         return response
@@ -355,7 +353,6 @@ class AvatarImageView(TemplateView):
     def _return_cached_response(self, data, uri):
         data.seek(0)
         response = CachingHttpResponse(uri, data, content_type="image/png")
-        response["Cache-Control"] = "max-age=%i" % CACHE_IMAGES_MAX_AGE
         # Remove Vary header for images since language doesn't matter
         response["Vary"] = ""
         return response
@@ -461,7 +458,6 @@ class GravatarProxyView(View):
             response = HttpResponse(
                 data.read(), content_type=f"image/{file_format(img.format)}"
             )
-            response["Cache-Control"] = "max-age=%i" % CACHE_IMAGES_MAX_AGE
             # Remove Vary header for images since language doesn't matter
             response["Vary"] = ""
             return response
@@ -590,7 +586,6 @@ class BlueskyProxyView(View):
             response = HttpResponse(
                 data.read(), content_type=f"image/{file_format(format)}"
             )
-            response["Cache-Control"] = "max-age=%i" % CACHE_IMAGES_MAX_AGE
             # Remove Vary header for images since language doesn't matter
             response["Vary"] = ""
             return response